Optimise Technical SEO for Better Job Page Visibility

Introduction

In the competitive world of online recruitment, ensuring your job listings stand out is crucial. While many focus on crafting compelling job descriptions, optimising the technical SEO of your job pages is equally important. This article will guide you on how to enhance the visibility of your job listings through technical SEO strategies, specifically by ensuring your job pages are indexable, strengthening internal linking, and hosting roles on your official careers site.

Publish this Role on Your Official Careers Site

Having your job listings hosted on your official careers site is a fundamental step in improving their visibility. Search engines favour authoritative sources, and your careers site is a trusted domain for your brand.

Steps to Implement

• Create a Dedicated Job Page: Ensure each job has its own page with a canonical URL.
• Include Essential Details: Add a descriptive title, location, and JobPosting structured data.
• Technical Requirements: Make sure the page returns an HTTP 200 status and is allowed by robots.txt.
• Linking and Sitemaps: Link to the job page from your careers landing pages and include it in your XML sitemaps. By following these steps, you establish your job pages as authoritative, reducing the chance of off-brand job postings dominating search results.

Ensure the Job Page is Indexable

Ensuring that your job pages can be indexed by search engines is critical. Any technical barriers can prevent search engines from discovering your listings, affecting their visibility.

Key Actions

• Robots.txt and Meta Tags: Verify that your job page is not blocked by robots.txt and remove any noindex/nofollow meta tags.
• Redirect Chains: Eliminate any redirect chains to ensure a stable URL.
• Sitemap Inclusion: Make sure the URL is included in your XML sitemap. By addressing these technical blockers, you ensure that search engines can efficiently crawl and index your job pages, making them more accessible to potential candidates.

Strengthen Internal Linking to the Job Page

Internal linking is an often overlooked but powerful SEO tool. Establishing strong internal links improves the crawlability of your job pages and distributes authority throughout your site.

Effective Linking Strategies

• Contextual Links: Add links to job pages from careers landing and department pages.
• Navigation Aids: Use breadcrumb links and related jobs sections to enhance navigation.
• Category Listings: Ensure jobs are listed under relevant category and location listings. Strengthening internal links not only aids in discovery but also enhances the user experience by providing multiple paths to your job pages.

Conclusion

Optimising the technical SEO of your job listings is essential for improving their visibility online. By hosting your listings on official career sites, ensuring indexability, and strengthening internal links, you can significantly enhance their chance of being seen by the right candidates. Implement these strategies to maximise your recruitment efforts and attract top talent. For more insights into improving your recruitment process, explore our other guides on SEO best practices and career site optimisation.