Enhance Application Process with Optimised Flow & UI

Introduction

In today's competitive job market, attracting top talent requires more than just posting a job. It demands a seamless and efficient application process that not only captures the attention of potential candidates but also ensures a smooth user experience. This article will guide HR professionals through the process of application process optimisation, focusing on enhancing the user interface and eliminating friction points in the application flow.

The Importance of a Clear, Prominent Apply Button

Why Visibility Matters

A clear, prominent apply button is crucial in ensuring candidates can easily find how to apply for a position. If candidates struggle to locate the apply button, they may abandon the application process altogether. This can significantly impact the number of completed applications, thereby reducing the pool of potential hires.

Steps to Enhance the Apply Button

• Ensure there is a visible 'Apply' or 'Apply Now' button on the job posting.
• Position the button prominently, ideally above the fold.
• Use clear, action-oriented language like 'Apply Now' or 'Submit Application'.
• Make the button visually distinct through colour, size, and contrast.
• Ensure the button is functional on both desktop and mobile platforms.
• Test that the button is accessible via keyboard navigation.
• Link the button directly to the application form or page. A well-placed, functional apply button significantly improves the candidate experience by providing a direct and intuitive path to application, reducing the likelihood of candidates abandoning the process.

Reviewing and Optimising the Application Flow

Understanding Friction Points

Multiple friction barriers in your application process can deter candidates and reduce completion rates. Conducting a comprehensive review of the entire application flow helps identify and eliminate unnecessary steps, enhancing the candidate experience.

Steps to Optimise the Application Flow

1. Map out the complete application flow from job posting to submission.
2. Identify all steps, barriers, and decision points in the process.
3. Test the flow yourself and note any friction points.
4. Gather feedback from recent candidates about their experience.
5. Prioritise the removal or simplification of high-friction steps.
6. A/B test simplified flows to measure impact on completion rates.
7. Monitor application completion rates and adjust based on data. By systematically reviewing and refining the application flow, you can significantly enhance the likelihood of candidates completing their applications, ultimately resulting in a more robust pool of applicants.

Practical Examples

Consider a company where the application button was initially placed at the bottom of the job description. After moving it to a more prominent position above the fold and adjusting the colour to a contrasting shade, the company noted a 20% increase in completed applications. Similarly, another firm streamlined their application process by removing redundant steps, resulting in a 30% increase in applications.

Conclusion

Optimising your job application process is a strategic investment in your recruitment efforts. By ensuring a clear and accessible apply button and conducting a thorough review of the application flow, you can significantly enhance the candidate experience and increase the number of completed applications. Start by mapping your current process, make the necessary adjustments, and monitor the results to continually improve your recruitment outcomes. For further reading on job posting best practices, explore our guide on job posting strategies.